As Managing Director of Elder Caring, I am involved in delivering elder care advice to individuals, families, organizations and corporations and as such, I am frequently looking at ways to reach and engage a larger audience.
In my research I found that existing YouTube channels dealing with elder care/caregiving issues, were frequently flat, not engaging and unappealing to younger viewers. I wanted to engage this age group as they are our caregivers of tomorrow. What I found, is that many young people were already in this role.
Speaking with Executive Director Nora Spinks from the Vanier Institute of the Family and learning about their recent research project on the Young Carer, my CareGiverProject partner, Sid Lieberman and I knew that this was the perfect topic for the inaugural video on our CareGiverProject YouTube channel.
Lucky, The Young Carer Rap is a compelling video designed to shine light on Young Carers. This video highlights the musical talents of Tricky P, a hip hop artist and caregiver. By heightening public awareness, it is hoped that in addition to recognition, funding, support and resources will be made available to young carers from coast to coast.
‘Lucky’, The Young Carer Rap
Select play to load the video from YouTube.