By: Paul Irish
Toronto Star, thestar.com January 18, 2007
Officially, they’re called baby boomers – that huge bubble of kids born on the heels of World War II.
But now, with the majority of them firmly entrenched in middle age, they’re being redubbed the “sandwich generation.”
As the name suggests, they’re stuck between caring for their own children (many of whom have returned to the nest as adults) while tending to their aging parents.
Throw in the fact that many are also juggling demanding careers and it’s easy to see why boomers are looking for answers to some tough and complex questions.
Fortunately, a growing number of businesses and services are stepping up to help.
“These men and women want to take care of their parents, but it can be so overwhelming – especially if there’s a radical change in the health of an elderly mother or father,” says Audrey Miller, managing director of Elder Caring Inc. (www.eldercaring.ca), a private company that offers solutions to the many difficulties of growing older.